How to Use TikTok Advertising to Promote Your Business

With over a billion subscribers, TikTok has earned the reputation of being the fastest-growing social media platform today. And if you’re a business, this means that you could potentially hit a gold mine of leads and future customers if you know how to market your products and services here.

Besides creating attention-grabbing videos and using trendy sounds, your business can capitalize on the various TikTok advertising options:

1. In-Feed Videos

Some of the most successful TikTok ads examples have used in-feed videos. These are clips that appear on the For You Page, which is a section that displays targeted videos based on your platform activity (or the other clips you’ve watched).

In-feed videos work because they’re native to the platform. This means that they don’t look or feel like an ad, which can come across as intrusive to users. Instead, these videos are weaved into the user experience in a way that feels organic and non-disruptive.

Further, in-feed videos are also skippable, so users have the option to watch them or not. This is important because it gives users a sense of control, which can make them more receptive to your message.

2. Brand Takeovers

A brand takeover is another TikTok advertising example that can help you capture your audience’s attention. This is a full-screen ad that appears when users open the app.

This type of ad is effective because it’s hard to miss. When done well, a brand takeover can stop users in their tracks and get them interested in your products or services. Also, since this ad appears right when users open the app, it can help increase brand awareness and recall.

3. Influencer Marketing

TikTok these days is home to some of the biggest content creators and influencers with thousands to millions of followers. And since these users have a large and engaged audience, they can be powerful allies in promoting your business. Many people choose to pay for many TikTok followers using TikCeleb to improve their social proof and follower base.

One way to work with them is to sponsor their videos. This means that you’ll pay them to feature your products or services in their clips. Another strategy is to collaborate with them on creating videos. This can help add a human element to your marketing campaign and make your brand more relatable.

When working with TikTok influencers, find ones that align with your brand. This way, their endorsement will come across as genuine and authentic. Also, make sure to set clear expectations and deliverables so you can get the most out of your partnership.

4. Hashtag Challenges

Hashtag challenges are a great way to get users involved with your brand while also increasing reach and engagement. Basically, you create a challenge around a certain hashtag, and then encourage users to participate by sharing their videos using that hashtag.

Not only does this help increase awareness of your brand, but it also gets users more engaged with your content. And as users see more videos tagged with your challenge, it can also encourage them to participate.

When creating a hashtag challenge, make sure to come up with something creative and original. This will help you stand out from the sea of other challenges and get users more interested. Additionally, pick a hashtag that’s easy to remember and spell, so users can easily find and follow your challenge.

5. User-Generated Content

Another great way to promote your business on TikTok is by leveraging user-generated content (UGC). This is when you repost videos from other users that feature your products or services.

This strategy helps increase brand awareness and a sense of community around your brand. When users see that their content is being featured by your business, they’ll be more likely to continue using and promoting your products.

To get started with UGC, encourage your customers and fans to tag your business in their videos. You can also run hashtag challenges (like we mentioned earlier) to get more people involved. And lastly, you can search TikTok for videos that mention your brand or products and then reach out to the creators for permission to share their content.

6. Take Advantage of TikTok Ads Manager

TikTok Ads Manager is a tool that businesses can use to create and manage their advertising campaigns. It includes features like campaign creation, ad optimization, and detailed reporting.

This tool can be especially helpful if you’re running a large-scale TikTok advertising campaign. It also provides marketing materials, such as videos if you don’t have them yet.

To get started with TikTok Ads Manager, simply create an account and then follow the instructions on how to set up your first campaign, including identifying your marketing objective, budget, and target audience. Once you’ve done that, you can start creating ads and track your results using the various tools and features available.

TikTok is a powerful tool for promoting your business. It’s a great platform for reaching a large and engaged audience, and there are various ways you can use it to your advantage. In this article, we’ve outlined six different ways to promote your business on TikTok. So if you’re looking for some new ideas, these should give you a good starting point.