Top 4 Ways to Use AI to Enhance the Customer Experience

If the numbers are any indication, you might think chatbots and voice assistants were poised to take over the world. Since the start of the pandemic, nearly a quarter of businesses have increased their spending on artificial intelligence, and 75 percent plan to continue or launch new initiatives post-pandemic. Global spending on AI is expected to double by 2024.

AI is Quickly becoming a foundation of customer support particularly, but consumer opinion is blended.

Fifty percent of clients believe chatbots and VAs make it more challenging to solve a problem, but 37 percent say they would prefer to get instant assistance from a bot than wait for a human.

AI may be rising at an unprecedented rate, but that growth is only going to last as long as the resources improve — instead of detract from — the consumer encounter.

Forward-thinking companies realize that AI is simply worth considering if it gets the Customer experience improved AI

Top 4 Ways to Use AI to Enhance the Customer Experience

1. Use AI to enhance the shopping experience

As online retail becomes more competitive, brands are turning to AI to enhance the quality of their online shopping experience. Amazon pioneered the use of AI to provide tailored purchase recommendations with its “Customers Also Bought” section. It also uses AI to adjust its pricing so that it’s always competitive.

All these Innovations do not only drive more revenue. Personalized recommendations produce a much more pleasurable shopping experience, and low prices offer a layer of relaxation. Clients know they are bound to find something that they enjoy at a reasonable price.

However, online retailers are not simply being judged on cost and personalization; customers expect them to become responsive.

Research proves that consumers want to socialize using a company in real time whilst making a buy, similar to interacting with a sales partner in a brick-and-mortar shop.

By incorporating This gives the Belief your brand is obviously there for them during a Late-night purchasing binge.
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2. Help customers resolve problems faster

Customers don’t just expect instant gratification when making a purchase; they also expect lightning-fast customer support.

In a recent survey, more than half of respondents said the most frustrating aspect of customer service was the slow response time or waiting on hold. Today, 90% of consumers say getting an immediate response to a customer-service question is “important” or “very important.”

One benefit to chatbots is they are readily available to help your clients 24 hours per day, seven days per week. This will not just reduce labor costs; it really helps your clients solve issues quicker.

Require State Farm, as an example. The business has ever relied upon an army of individual agents, but it is currently using AI to assist policyholders process claims faster.

When a policyholder has in a car crash on a weekend or holiday, he may use the program to begin the claims procedure. A chatbot gathers all appropriate information, and the client can get his automobile repaired sooner.

3. Use sentiment analysis to analyze customer feedback

When an agent is juggling hundreds of customer messages each day, it can be difficult to know which ones to prioritize and escalate. But sentiment analysis can help agents gauge the urgency of a customer inquiry by tagging messages as “frustrated,” “angry” or “excited.”

Two-thirds of companies say sentiment analysis helps reduce the cost of customer service, and 72% say it improves CX. Clothing retailer Urban Outfitters began running sentiment analysis on its CX data back in 2019 to close the customer feedback loop. You can incorporate sentiment analysis at any stage of the customer journey and use those insights to improve the customer experience.
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4. Use AI as a customer service assistant

While AI tools are great at fielding straightforward customer questions and performing simple tasks, more complex issues are still best handled by people. In these cases, AI can be useful in assisting human agents. AI tools can generate support tickets and call summaries while the agent is on the call. Taking over these tasks allows the agent to focus all their attention on helping the customer.

In other cases, a Chabot can serve as a customer concierge. Chatbots can help with simple tasks such as updating a customer’s contact information, placing an order or scheduling a service call — all without making the customer wait on hold.

These cases exemplify the hybrid human-AI approach contact center solution Five9 recommends. The company has added a suite of AI-based products to its lineup that it’s dubbed “Practical AI.”

Practical AI should deliver tangible business outcomes (like shorter call times) while reducing the potential for customer frustration, thanks to its use of human fail-safes. The goal is not to replace human agents, but to help agents deliver a better CX.

With brands investing so heavily in AI, it looks as though it’s here to stay. But consumers won’t tolerate a bad customer experience, whether it comes from a human or a bot. You can only afford to offload tasks to bots if it actually improves your CX. That should be your litmus test for implementing any new piece of technology.