With over 18 years of B2B SaaS experience under his belt, Jean-Cyril’s role is to design and launch innovative Sidetrade solutions which are simple to use and give clients quick and tangible ROI. Big data and machine learning are at the heart of his innovative approach, delivering continuous improvement in terms of service, predictive indicators, and automation of complex processes. Jean-Cyril regularly authors comment and thought leadership pieces for outlets in the UK and France. He is a graduate of Sciences-Po and HEC.