How to Integrate Social Commerce into BigCommerce Store?

The global social commerce industry is set to grow 3x faster than traditional commerce, from $492B in 2021 to $1.2T by 2025. This showcases a major shift in consumers’ buying behavior. They are actively scrolling through their social channels, consuming content, and making impulse buying decisions.

Largely, making purchases through social media is not a planned action. Shoppers, casually come across any shoppable post featuring a ‘Buy Now’ CTA and end up actually buying the product, and then get through the course of their day. This behavior can also be credited to the seamless path for purchase and sales provided by social commerce.

So, if you have been looking to enhance the impact generated by your social commerce efforts, connecting social commerce to BigCommerce is your answer. To know what exactly it is and how to derive maximum benefit from it. Keep reading.

What is Social Commerce Integration with BigCommerce?

A powerful marketing strategy is about reaching out to the customers right where they are, imbibing inspiration, and generating potential leads. By integrating social commerce with BigCommerce, you can effectively provide for that. There are multiple benefits of leveraging BigCommerce for your social commerce stores, let’s find out more.

1. Connect Your Brand’s Catalog

Connecting your BigCommerce product catalog with social platforms like Facebook, Instagram, and TikTok is quick and seamless. It allows shoppers to easily discover your product, share them with peers and check out directly from the social platform.

Orders are managed from the BigCommerce platform just like storefront orders. By connecting your BigCommerce store to social commerce via different integration methods, you can start tagging your products from the catalog directly in your social content.

Shoppers can learn more about your products and can purchase directly within the platform without any hassle.

2. Tag Your Products

Product tags allow you to feature products from the BigCommerce catalog and help your customers have a brief knowledge of your deliverables. Businesses doing well use product tags in social commerce across different formats(feed, stories, reels, IGTV, life, etc). This becomes all the more important as people spend their time scrolling through different formats on social platforms.

Product tags not only provide the essential product information to the shoppers, but also boosts product discovery, and provide them with a seamless path to purchases.

For brands comparatively new in the social commerce operations, BigCommerce integration can help in enhancing the reach and brand awareness potentially, which gradually leads to enhanced selling figures.

3. Design Your Shop Following Brand’s Guidelines

After enabling shops on social commerce platforms, you get access to merchandising features provided by BigCommerce that allow you to moderate and customize the shopping experience for your shoppers.

Products can be curated based on collections, promotions, and launches under the pipeline. In fact, you can leverage users’ content within your product categories and make them shoppable to build shoppers’ trust, ignite product imagination and boost sales.

4. Add CTAs To Your Content

The role of a powerful call to action button cannot be overlooked. It only subtly sweeps into the buying impulse of the shopper, but also critically enhances sales.

A compelling call to action can build buyers’ buying behavior and better engage them with your posts across formats. Additionally, it helps shoppers know that they can buy directly from the platform, say if you add a CTA in the bio of your Instagram account. This, apart from enhancing awareness also works up ‘em selling figures and revenue.

How can You Integrate Social Commerce into BigCommerce?

To be able to successfully bring social commerce and BigCommerce together, you would need help from platforms like Taggshop.

Taggshop is a shoppable content platform, leveraging which brands can turn their visual and social content into shoppable, curated galleries, and integrate them anywhere within the location of their BigCommerce store.

Now, let’s understand how you can achieve this through these steps.

1.  Begin by downloading the Taggshop app from the BigCommerce marketplace.
2.  Post-installation, add your preferred social channel and create a shoppable gallery by adding product tags.
3.  Next, moderate the content and customize the look of your gallery as it aligns with your brand.
4. Lastly, publish the shoppable gallery on the BigCommerce store. You can choose to do it either manually or automatically.

Well, that’s just all that you need to do. As simple as it gets!

Let’s Call It A Wrap!

BigCommerce is a leading marketplace that is trusted by multiple successful eCommerce brands to conduct business. By bringing social commerce together with BigCommerce, brands, apart from leveraging the awe-inspiring features provided, can also boost sales significantly.

It is convenient for both buyers and sellers, dependable, and result-driven.

So, now if this blog gives you insights about the strategy, about time you try it out for your social commerce strategy.

Shubham Saxena

I am Shubham, work as a Digital Marketer at Taggshop by Taggbox. I would love to share my thoughts on the Social Media, Digital Marketing, SaaS Industry, Social Commerce, MarTech etc.