SEO And AdWords | Which Is Best For Your Business?
  • Download Apps
25k+
close Image

SEO and AdWords | Which Is Best for Your Business?

by Patrick Watt — 4 years ago in Business Ideas 3 min. read
3063

Search Engine Marketing (SEM) has two main components: SEO and AdWords. These are the components you need to first take care of when planning or running any kind of digital marketing campaign for your business. SEO and Google AdWords have their own set of similarities and differences.

But while this may be the case, there are instances when you will have no option but to either use them separately or together.

It all depends on the goals you have set for your marketing campaign and the kind of business you are running.

Google AdWords—What Is It?

For those who are just getting their feet wet in the world of digital marketing, you may have heard an SEM manager or digital marketing agency talking about things such as AdWords and PPC.

In the same conversation, terms such as campaigns, bids, and CPC are likely to have been mentioned a few times as well.

While the terms are likely to confuse you at first, you shouldn’t have to worry as it doesn’t take long for one to get accustomed to them.

Google AdWords also popularly referred to as Google Ads refers to a marketing and advertising platform run by Google.

It’s a platform that advertisers can use to place their advertisements in Google Products, e.g., Gmail, YouTube, etc., Google Search Results Pages, and on thousands of other websites around the world using the AdWords program.

Advertisers get to choose when they would like to pay, i.e., when someone views your advertisement (Cost per Thousands of Impressions or CPM) or when someone clicks on the advertisement (Cost per Click).

Simply put, AdWords functions like a big auction centre where various advertisers get to compete for the advertising spots that are available.
Also read: Best AI Gift Ideas Tools & Software To Try In 2024

What Is SEO?

If you’re looking into doing SEO for your business, you should note that Search Engine Optimization seeks to offer better rankings for your website.

How you implement SEO and the tactics you apply will influence where your site will appear on search results pages of sites such as Bing, Yahoo, and Google.

Good implementation of SEO techniques will translate to better rankings. SEO friendly websites are easier to read and rank. Generally, you need to make sure that your website is not only functional but fast as well. It should also offer clients unique and high-quality content.

Search Engine Optimization vs Google AdWords

Having gained a better understanding of SEO and Google AdWords, it’s now time to look at how they compare to each other:

  • Google AdWords is for websites that utilize Google AdSense and other Google websites while SEO applies to all search engines.
  • When you have AdWords, it becomes easier for you to advertise on sites using Google AdSense. SEO, on the other hand, only provides results related to ranking on search results pages.
  • It’s easier to calculate your return on investment when you use AdWords as opposed to SEO. SEO is dependent on very many factors and not just ad revenue and spending.
Also read: Top 7 Industrial Robotics Companies in the world

SEO or AdWords| Which One Should You Go for?

Digital marketing agencies recommend that you start by implementing Google AdWords, especially if you are a new company.

AdWords work well for companies that would like to get targeted much more quickly to help them find new clients, increase sales, or test their goods and services.

But this is not to mean that SEO should be ignored altogether. For long term success, it’s best to also start working with social media, content marketing, and SEO. They are the three tools that all companies need to survive online.

Conclusion

The key to ranking and performing well online lies in understanding that SEO and AdWords are not in a competition.

They are merely tools that you need to take advantage of for your company to succeed. AdWords works well for companies that want fast traffic, while SEO is more of a long term approach.

Patrick Watt

Patrick Watt is a content writer, writing in several areas, primarily in business growth, value creation, M&A, and finance. He currently writes for Noria Digital, a digital marketing agency in Thailand. Other interests also include content marketing and self-development.

Top 10 News

view all
Follow us on

Categories

Related Posts

img

Business Ideas

Boosting Brand Visibility: Leveraging YouTube Shorts For Bus...
By: Neeraj Gupta, Sun October 13, 2024

YouTube Shorts are enhancing a more effective tool for businesses, like tattoo..

img

Business Ideas

7 B2B Social Media Trends You Can’t Ignore In 2024
By: Neeraj Gupta, Sat October 12, 2024

In this social media generation, B2B marketing has undergone an overall..

img

Business Ideas

Grow Business On YouTube: Simple Tips For Quick Success
By: Neeraj Gupta, Sun September 29, 2024

YouTube has evolved into a potent tool for expanding your business, not just..

img

Business Ideas

A Quick Guide To Walmart OPD Hours & Number
By: Bharat Kumar, Wed September 25, 2024

Walmart introduced online pickup and delivery (walmart opd) services in 2013..

img

Business Ideas

11 Effective Tips To Increase Retail Sales
By: Neeraj Gupta, Sun September 22, 2024

The key to prosperity in retail lies in mastering the art of selling. Whether..

img

Business Ideas

Best Tips For Preparing A Marketing Assignment Strategies
By: Neeraj Gupta, Sat September 21, 2024

Marketing assignment strategies can be complicated and time-consuming, but they..

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Copyright © 2018 – The Next Tech. All Rights Reserved.