Should You Use Custom Packing Tape for Your Business? 7 Top Reasons

Modern custom packing tape has come a long way. Are you wondering if you should use custom packing tape for your business? Read on to know more.

Packing tape can be very functional for your business despite being just an ordinary roll of stationery. Packing tape has a crucial role in protecting your cargo when it is in transit as it keeps your products protected from contamination or from being damaged during loading and unloading.

Packing tape can also be a worthwhile branding measure, helping you to cut down on losses. Should you use custom packing tape for your business? We have discussed this extensively in this article. Here are a few reasons why you should consider custom packing tape.

1. Makes Your Packages More Secure

Your packages can be given a certain level of protection using custom packing tape. This is even more so if the packages are being directly shipped to the customer.

You can easily tell if the package has been tampered with in any way by using custom printed packing tape. The customization of the printed packing tape makes it more difficult to copy and also challenging to make it look undisturbed. This makes the items packed with custom printed tape more secure.

2. Branding of Your Product

Branding is probably one of the biggest advantages of using custom printed tape for your business. When it comes to promoting your business, the presentation takes precedence. And what better way to present your company to the world than by branding it?

For this to work, you need to pick imagery that will be easily associated with your business, so design your catchphrases, company name, and logo carefully.

This is a cost-effective way of marketing your brand as you are letting people know of your company through the packing tape itself. As many small businesses might not have additional funds for extensive marketing, the custom printed tape is a great way to get your name across.

3. It Helps with Customer Satisfaction

It is challenging to achieve 100 percent customer satisfaction, but getting as close to that mark as possible should be the goal for every company. Using custom packaging ensures that you are leaving little room for disappointment when customer satisfaction is concerned.

Having poor packaging hurts your brand, and many customers won’t return when the packaging is poor, even if they really loved the product.

You need to allow your customers to connect to your brand by choosing vibrant colors and an attractive packaging tape design. If you add a personalized message or the tagline of your brand to the packaging tape, it will convey the message to your customers that you care about consumer engagement and are putting in the effort to keep in touch with them.

These small steps can have a big impact when it comes to how consumers shop and ultimately help you to scale your business through customer retention.

4. Makes It More Easy to Recognize Your Package

Any company might be receiving multiple shipments from different suppliers every day. Having to handle so many packages each day makes it challenging to identify them.

The whole process will be very rushed when employees are not paying attention to the labels. One easy way to help them recognize your packaging is by having customized packing tape on the boxes.

Your company’s logo or name will help them easily recognize your package and get it to the correct address more quickly. Custom packing tape is more suited for this as it can’t be ripped off easily like normal labels or tags.

5. Helps Your Products to Stand Out

Businesses employ many means to make their products stand out from their competitors. You can easily achieve that by dressing up your packaging. Using colorful boxes or printing something on the boxes can cost a lot of additional money, making those options impractical.

You can upgrade your packaging in a more efficient and cost-efficient way by using customized packing tape. You can design and print nice tape more cost-effectively than having custom-made boxes. So spend your resources on designing effective packaging tape designs to brand your product.

6. Helps to Provide Product-specific Information

You would be wrong in thinking that getting your company logo and name printed is the only benefit of customizing packing tape. If your product needs to have certain instructions to be followed, you can have that printed on the packing tape.

Suppose your product is fragile and needs to be handled with care. Having this instruction printed on the packing tape will ensure the shipping company takes extra care while handling your product and the customer will also be extra careful to unbox it once the package is delivered to them.

You will also be able to save on resources by having the instructions printed on the packing tape as you won’t need to include these instructions on a printed manual inside the box. This way you save on both money and paper.

7. Helps Identify Theft

Shipment thefts are unfortunate incidents that are hard to crack down on. It hurts your image with customers along with the financial losses. Not knowing where the occurrence took place makes it difficult to apprehend the culprit.

Custom packing tape can come to the rescue here as no one aside from your company staff will have access to it. You will be able to check for theft if the packages were tampered with while they were still within your reach.

If the theft occurred while the package was in transit, it would be resealed, but it would not be able to use the same customized packaging.

So, if a customer complains about the integrity of the product, just ask them if the packaging still has your customized tape. If the tape turns out to be different, it’s apparent that the theft occurred in transit, and you can hold the transit company accountable.

Conclusion

Custom packing tape can benefit your business in numerous ways. So if you are wondering if you should use custom printed tape for your business, hopefully, this article has given you all the information you need.

Surely you can see the importance of custom packing tape and its uses in your business. Customize your packing tape right away to provide traction to your brand.