We now compete in world society, and buyers are no longer restricted by their location. Customers all over the world want to be able to access a wide range of products and information on demand, preferably in their own language.
If you are selling these products, services, or solutions, you’ll need to make sure your organization has the tools it needs to navigate these global landscapes and provide global users with unique and customized local experiences. How will all of this be accomplished? Localization is one of the best solutions.
What is Localization?
Localization is frequently misunderstood with translation; however, the two phrases are not interchangeable. According to the Globalization and Localization Organization, localization is the entire process of adapting a product or content to a certain place or market.
The process of transforming text from one language to another is known as translation. Although translation is a part of localization, it is a much larger process.
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Other factors that must be adapted to a target market as part of localization include:
- Changing the images and design to ensure that the translated text is appropriately displayed
- Adapting content to meet user needs
- Conversion to local currency and measuring units
- Dates, addresses, and phone numbers should all be formatted properly
- Observing and complying with local laws and regulations
- To put it another way, localization gives something the look and feel that the intended audience expects.
How does it work?
The Software Localization Process has four basic components: Content Evaluation, Work process Evaluation, Forms of Knowledge, and Improved Efficiency. These procedures break down a complicated system into smaller, more approachable bits.
- Content Evaluation
The first stage is going over all of the assets that need to be translated. This involves determining where they live, how they’re encoded, and whether or not they’re localizable. This stage should also include bringing them up to the minimum acceptable standard if they are not localization-ready.
- Evaluate your work process
Once you have got your content in order, think about how you will transfer them back and forth during the translation job. This entails taking a look at your current processes. If you’re relying on emails or messages at this point, you are not ready to manage the in- and out-flow of all the varied files you will need to manage. To ensure a smooth transition, a clear end-to-end workflow mechanism must be in place.
- Forms of knowledge
During the technical review step, you must gain a better understanding of your organization’s lexicon. This step comprises the creation of translation memory, corporate lexicon, and termbases that will serve as the foundation for any future content translations. Of course, as your content evolves, so will these assets.
- Improved efficiency
This section entails going back and examining how you might enhance things. Roadblocks should be marked and understood during the beginning phase so that you can work around them in the future. It’s all about repackaging the foundation you just created to make it easier to expand into new markets in the future.
Realizing how localization works are crucial to breaking into a new market. You will be better prepared to tackle obstacles as they emerge and provide a flawless experience for everyone involved if you evaluate everything that goes into building software in a foreign language.
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