2023 Predictions For Cloud Data Management

The growing demand for cloud storage is not without its challenges. Last year, a series of tech companies like Nvidia and Uber suffered major malware attacks, showing just how vulnerable digital security can be.

Uber suffered breaches on its Amazon Web Service accounts. Earlier on, Twitter representatives had admitted to Congress that they were not armed enough to protect users’ data efficiently.

Owing to that backdrop, providing cloud storage to keep your files safe will be the primary focus of many cloud storage providers in 2023. Beyond that, you can expect these trends in the cloud data management space.

More Businesses will Embrace Cloud Storage

2022 was an important year for the growth of cloud storage. It marked the first-time corporate businesses stored more data on the cloud than on their premises. It was a turning point for cloud storage businesses.

In 2023, experts believe businesses will embrace cloud storage in droves. For starters, tough economic times are forcing companies to squeeze their finances. And most of them are doing this by adopting technological solutions to their problems.

Unless you’ve been living under a rock, you’re probably aware of the ongoing mass layoffs around the world. More layoffs mean companies will be understaffed. That means they will be overworked. Or, they will be allocated the most important jobs in the office while data storage will be allocated to the cloud.

According to Business Wire, 84% of businesses plan to move more data to the cloud in 2023. They’re making these changes because they’re convinced the existing infrastructure is secure enough and can handle scaling better than in-house storage.

Dynamic Defense to Take Center Stage

For a few years, companies have struggled with one major problem—detecting security breaches. On average, businesses do not detect a data breach until after 207 days according to IBM.

Keep in mind it takes less than a minute for an attacker to download tons of data from a website. In 2023, businesses are looking for a better approach to monitoring security threats.

They want a dynamic way of monitoring threats in real-time. But there have been a few roadblocks. The biggest problem is that cloud management companies make it impossible to install a real-time data detection agent.

Luckily, there’s a solution. Named Data Detection and Response (DDR), this technology will focus on monitoring data and threats in real-time while also providing a prompt response to any threats detected.

Thorough Forensics after Attacks

Global data breaches are on the rise. In the last quarter of December 2022, account breaches rose by 70% according to Surfshark. That being said, more and more companies are demanding action from cloud storage providers.

Businesses want detailed forensics after every attack to identify ways to prevent similar attacks in the future. Forensics will also help businesses formulate appropriate policies and procedures where sensitive data is involved.

In many cases, data breaches take place due to human errors. With the right set of procedures and policies, companies can monitor and stop attacks before they happen.

Additionally, forensics can help companies retrieve deleted and stolen information. In doing so, they can salvage crucial data, their reputation, and the money involved in recovering after an attack.

Data Apps

Web apps have been the talk of businesses in the past few years. But as cloud storage continues to gain demand, the industry will become big enough to warrant mobile data apps.

Think about this. We use apps like Uber, Twitter, and Door dash daily. That’s because we love the speed and convenience of mobile apps. Entrepreneurs love this convenience.

And they will be hoping cloud storage providers can create apps that will make access to cloud storage easier. We’re not talking about apps that just facilitate uploading data. In 2023, expect smart data apps that will help businesses learn more about their data using real-time analytics.

AI to Get a Bigger Role in Data Analysis

Artificial Intelligence is rapidly replacing humans in completing repetitive, manual tasks in the office. In the world of data management, AI helps companies organize unstructured data.

What’s more, AI is being used to identify sensitive data so that it can be effectively separated from non-urgent data. Additionally, AI helps businesses identify duplicated information. And in doing so, companies can better utilize their cloud storage space.

Considering AI has a pretty low error rate, it’s a perfect solution for helping companies minimize errors and improve efficiency while handling data. On the other end, it helps companies access and analyze much larger data sets. This in turn can aid a business in innovation, scaling, and keeping its data secure.

Data Hoarding Will become Rife

As the world progresses into a data-driven environment, companies are storing more and more data on the cloud. The problem: these clouds hold more data than they need. They’re holding it in the hope that they could need it in the future.

Increased data will complicate data storage and management. That’s not because providers won’t have enough space for it. But there are multiple entry points for data. To manage and upload it to the cloud safely, businesses will require more complex infrastructure and tools.

At some point, businesses will become wary of the amounts of data they store in the cloud. And if they don’t need it, they will have to get rid of it. Alternatively, they will figure out how to use the data to benefit their bottom lines.

Hybrid Cloud Data Storage Services to Emerge

Although businesses are shifting their data to the cloud in droves, a lot of them are bothered by the growth of data breaches. To strike a balance between security and efficiency, cloud storage providers will probably work on hybrid cloud management systems.

These systems will allow companies to secure their most sensitive data on the premise. On the other hand, cloud storage providers will take care of non-mission critical data.

Companies will have complete access to the management of sensitive data through unique SAAS services. But they will also get to reap the benefits of cloud storage.