Knock Knock 2021 Is Coming- Best Website Design Practices

How many of you have geared up your website for 2021? Does your web designers bear the responsibility of design and web layout that fits your business requirement?

Because it’s high time to think about these factors. We are only four months away from 2021. Better if you start thinking for your website and its future in the coming days. 

Technology changes fast and web design practices are no different. Don’t you think so? See it’s the website and mobile application that make us digitised today.

In my view, a website is a pillar of this digitisation, that’s what gives you recognition in the digital market.

Let’s get this point clear with an example of the top eCommerce store Amazon. 

What will be its value if it doesn’t have a website? How is it still ruling successfully? The answer is its excellent website that still leads the online world. Besides its services, users prefer its UI and its responsiveness which are always enough to satisfy users.

What if your startup business follows something like this? Though there is no comparison between you and this top eCommerce store.

But one thing that you should learn is how you should target and serve your users in the very best way that reaches their expectation level.  

For this, your web design should be perfect that grabs your user’s attention, and that’s what you got to know here, i.e. web design tips for business in 2021.

According to the web stats, 59% of the people browse or read through something elegant designs of the web if they are provided for only 15 minutes. Thus, you have only 15 minutes to meet your user’s satisfaction level and encourage them to make a purchase.

Additionally, WebFX states that 94% of first impressions depend on your web design, and its low loading speed leads to a $2.6 billion revenue loss every year.

From the above facts and figures, you can have an idea of how important a role a website plays in your business. It will be better if you put these crucial points into action and design your website accordingly. 

And, that’s what I am going to discuss in this blog. It will be helpful for all the startups as well as enterprises to overcome the challenges of 2021.

So, let’s begin.

1. Website Load Time & Page Speed Are King

One of the foremost web design standards is ultra-fast load time. Yes, quick loading times are the essential factors in SEO and UX for many years, and still, it continues to be a website’s top priority that ranks well and brings better profits.

According to the studies, more than fifty percent of internet browsers prefer fast loading websites that are no more than two seconds after clicking a link. If it takes more than two seconds, your visitors are most likely to leave, and may not even come back again!

Website performance put a direct impact on the companies’ bottom line. In 2015, Pinterest had improved its landing page performance by 60 per cent, which brought a hike of 40 per cent in the mobile conversion.

In the  internet world, a businessperson concentrates  on “conversion, conversion, conversions.” It brings sales with exponential profit. 

“Website loading time is a standard metric on which we should work for good user experience”.

2. Personalised Content According to Geolocation & Browsing History

You probably have visited a website and then come back to it after a few days or even hours and notice that the content has changed.

When you visit the same website on your mobile or another browser, you will find the same content that you saw when you called it the first time.

There is no secret that advanced websites track browsing history and know the user’s location. But the cutting edge web designer always suggests displaying dynamic content based on a user’s past behaviour or something that you know about your user. The generic content should not be shown to everyone.

Customised content created for users returning to your website third or fourth time can increase conversion rate.

You experience one thing whenever you use Google search engines to search for a nearby restaurant; you will see users of different towns find different results. 

A useful directory website will recognise the food type you like if you browsed or saved Mexican restaurants in the past, that make sense to show Mexican restaurants more in your search results.

Take another example of a bank’s website where you need to add your username and mark browser as “trusted when you visit for the first time.

The next time you come back to the site again, the bank will identify you quickly as an individual or a business customer. Therefore, they will offer you residential or commercial services as per your customer status.

Personalised content is reasonably vital for e-commerce website owners. Displaying recently viewed, saved, or even liked products for online customers can boost conversions. Highlighting abandoned cart contents to get customers to return is also essential in maintaining a higher conversion rate.

“Personalised web content is also the part of the customer’s expectations list, and an essential factor for a successful website”. 

3. Micro Animation

You might have heard about the micro animation, which is a small animation used in web design today. These are extremely helpful for guiding users through their interactions with your website. Additionally, it adds the playfulness element of playfulness as Smashmallow did on their site.

“Adding micro animations on your website can engage your users and bring more conversions”.

4. Thumb friendly Navigation

Responsive web design isn’t an option anymore. Your website should perform well and be easy to browse on mobile devices. But from 2021, thumb-friendly navigation will become an essential factor in designing a successful web design.

What “thumb-friendly” means exactly? Take a look at this video of PixelCrayons website. You can see how smoothly the user is browsing the site through her finger.

I am talking about the way we use our phones. If you’re reading this blog on your phone right now, look how you’re holding it.

Probably, your fingers are wrapped around your phone’s back (or around a phone grip), leaving your thumb to do everything. It’s probably looking like the video above. 

Not really. That’s how we use our smartphones, and that’s why thumb-friendly navigation has become necessary. Adding the navigation bar, menu, and even the contact buttons in the area your thumb can reach ( screen’s centre) makes your site easy to browse and improves your UX tenfold.

Here is an image displaying the thumb-friendly areas of a mobile’s screen:

“Today 75% of web interactions are thumb-driven. It encourages people to stay on your site and explore it to know your products or services better”.

5. Short Video

Video nowadays is like a must-have feature for websites. Because people love videos, it is engaging plus the most effective digital marketing tool.

While the video is excellent, it should be thought out. That’s what a smart video is exactly about; it’s a video that has a purpose and meaning both.

The days have gone where you have to embed a YouTube video on your site just to have one as now a single high-quality video is better than the haphazardly assembled video.

The way Mediaboom has used video on their homepage looks engaging. It is a visual representation of the company and their service.

“Adding a short video can provide your brand a strong value in the market and keep your users engaged”.

6. Interactive 3D Content

Advanced web technology also offers the 3D technicalities that you can add in your website. eCommerce stores should give it a try and enhance user experience. The results can be breathtaking as you have seen in the example.

Thanks to web technology that stands out your brand from the average webpage. With these 3D elements, users can know your services better.

“Giving space to the 3D elements on your website can provide your brand with a robust image in the market”.

7. Interactivity

Interactive sections are a great add on to your website. It’s a great way to provide web visitors value and get them engaged with your website.

Let’s take an example of a Hi Fly website, you can see how beautifully they have designed an interactive website with all the important menus and functionalities.

Below are the examples of interactive marketing include:

• Assessments like quizzes
• Calculators
• Polls and surveys
• Contest
• CTAs like Begin today, Know more

“Adding interactive sections in your website can enhance user experience and bring more conversions”.

Final Takeaway

In 2021, we are expecting to have some bright, eye-catching websites using animation and video to improve the user experience. And our thumbs will also get a break with thumb-friendly design i.e a mobile-friendly website.

The above-discussed web design trends and techniques are the way to the next business door in 2021. All these are clearly showing the next world insights of the startups as well as the enterprises. 

Updating your website with the best designing practices will be the right justice for your start-up business. It will give your business the best start in the market.

For this, it will be better if you team up with the best web designing company in India. They will design a business-ready website for you that grows your business by leaps and bounds.

Shefalibasu basu

Shefali basu is tech lover and sharing her thoughts on tech innovation with readers around the world. Her passion for content writing.