SEO: The Case for Using Multiple Domains in SEO

It’s tempting for a new owner to narrow your focus. Instead of hiring 100 people to train right away, you can choose to focus on just a few and then expand your business as you become more familiar. Instead of trying to reach multiple target audiences, you can concentrate on one market segment before you expand.

Similar to the previous example, entrepreneurs tend to be motivated to build their businesses by focusing on one domain. In many ways, however, it is better to rely on multiple domains.

What does it all look like? It’s up to each of you. Multiple domains can be used to support your primary business in many different ways. To target different audiences, you could have separate domains. To market certain pieces of content, you could use throwaway domains. Multiple domains can be set up with different content angles to complement each other, and traffic can be sent back and forth.

Juggling multiple domains can be much simpler than it sounds, and could help your brand become more competitive – even at the earliest stages.

Multiple Domains and Benefits for Your Business

These are the greatest benefits of multiple domains to help you grow your business.

• Convenient modern management. It might seem that adding domains to your company’s portfolio would overload or complicate your strategy. It’s now easier than ever to manage multiple domains from one central location thanks to modern tools such as WordPress Multisite. You can monitor multiple domains from one dashboard and coordinate your strategies.
• Multiple potential streams of traffic. Multiple domains will create multiple routes for traffic to your main site. If you use these additional domains, you can do so. For example, each domain can have its own marketing strategy, which will generate a steady stream of traffic. Interlinking strategies can be used to send traffic between these sites, creating mutual benefits for all of your sites.
• Risk diversification. As with diversifying your portfolio, having multiple domains can also be a form of risk diversification. Your business is at great risk if all your content, traffic, and reputation depend on one domain being alive. Your primary brand may have reputational problems. If your domain is blacklisted or another threat affects your ability to manage the business, you can use your other domains as a backup and continue to capitalize on your existing customers. While you want your domains to last as long as possible it is important to have a multilayered backup plan.
• Capitalization on type-in traffic. Type-in traffic is a powerful tool that generates traffic when people manually enter the domain name. Multiple domains are a great way of maximizing type-in traffic. Domain names can be short and easy-to-remember or targeted to specific audiences. From there, it’s easy to generate direct traffic.
• Landing pages and niche appeal. Segmenting your strategy across multiple domains will allow you to create unique landing pages that cater to niche audiences and help you make more targeted landing pages. Instead of serving the same audience, or all your audiences at once, with one site you can create highly specialized content that targets your most profitable audience segments.
• SEO benefits. Multiple domains can benefit your search engine SEO (SEO). Each domain will eventually gain more authority if you support them all with valid content creation strategies and link-building strategies. Interlinking will enable you to support each domain’s authority and generate more traffic. This will increase engagement from each visitor. These effects combined will increase the authority of your primary domain and allow you to rank higher on search engines.
• Complementary effects. Multiple domains can be used to implement complementary strategies and gain complimentary benefits. You can, for example, use one domain to build high-risk assets with high rewards, while another domain is more conservative and cautious.
• Experimentation and learning. You can also experiment with everything, including web design and marketing. This is possible with multiple domains. You can experiment with a risky, experimental strategy by taking one of your less-performing domains. If it doesn’t work, you won’t lose much. This strategy can be used to learn and then applied to more valuable domains, with a better understanding of the risk profile.

Tips to Use Multiple Domains in Your Business

There are many ways you can fail when using multiple domains. You might neglect your main domain, alienating your audience or spending too much. Your ROI could be compromised if you overspend. You might also find that some domains are complete failures.

These tips will show you how to make the most of all the domains that you use to support your main business.

• Start small. You don’t have to treat each domain as a business. Nor do you need to own 400 domains. It is better to start small. Start small by buying a few domains. Then, focus on upgrading them. You’ll have higher-quality domains when you start your strategy. Also, you will be less likely to make mistakes. You can always expand your business more aggressively in the future.
• Diversify your holdings. Diversifying your holdings is a good idea to reduce risk. You should acquire a mixture of short and long domains as well as expensive and cheap domains. In general, short and expensive domains are more valuable than their counterparts. However, they require a higher initial investment and have a lower potential payoff. You should have a variety of domains to fully appreciate the strengths and weaknesses of each.
• Look for great deals. You should keep an eye out for amazing domain deals – SEO-friendly domains are concise and appealing to unique audiences. However, they only cost a few dollars each. This is particularly important if you are trying to market to niche audiences. You won’t have much competition so your prices will be ridiculously low but you can still appeal to a loyal audience with high relevance.
• Always create unique content. Each domain in your portfolio should have its own content. It is not enough to copy content from one website onto another. Nor is it wise to keep a stock of unoriginal content just for the sake of having it. High-quality content marketing is the best way to build a domain. This means creating an archive of original work for each domain.
• Cull the underperformers. You should pay attention to the performance of all domains. Don’t be afraid, however, to cut down on underperformers. It may be a good idea to sell a domain if it isn’t generating the traffic you want or its performance metrics are constantly declining.
• Boost your best domains. Instead, you should look for domains that are performing well and analyze them to learn from their strategies. Is there any type of content that you are creating here that isn’t available elsewhere? Is there a specific strategy that makes this particularly effective?

There is no rule that states you must have multiple domains to serve your business goals. It’s becoming more popular which is a sign that it’s becoming a significant competitive threat. Multiple domains can be used as a defensive strategy or an aggressive expansionist strategy. If managed properly, managing multiple domains can help increase traffic, brand visibility, and increase your business’s chances of success.