The reason you should install SSL on your Website

In this digitalized world, there are lots of solutions available for protecting your website and along with it, the creativity of cybercriminals.

Google is working hard to make this digitalized world a safe place for everyone and is promoting the website owner to use the HTTPS protocol.

This will ensure that the data being transferred from the computer to the website that you are browsing is securely transmitted and encrypted.

Now, Google is becoming more rigorous regarding their security measures. After the release of Chrome 68, the entire website that is not HTTPS secured will be marked by Google.

The other websites that are formed with HTTPS will be displayed with green letters and this will state that these websites are safe and are SSL certified.

In this article, we will discuss the importance and advantages that your website can have through an SSL certificate. You can hire WordPress design agency that will help in making your website secured.

SSL Certificate – What is it?

From the past 20 years, the Secure Sockets Layer Certificate is available for the website. If your website is secured with an SSL certificate then you can transfer the data to your website users through the secured network.

Apart from this, some businesses and end-users are not adopting the certificate due to the price and this leads to complexity in implementation. But today, you can buy it easily as there are initiatives that help in getting the certificate free of cost.

Is It Necessary to Get an SSL Certificate?

If you are not convinced yet then here are several factors that you can consider that will make you understand the need for getting the SSL certificate.

Increase Security of Website

The SSL certificate will keep all your data safe that is transmitted from your website to the end-users. The information can be signups, log in details, personal information, addresses, and payment. SSL certificate will protect the visitor’s data from the attackers so that they don’t misuse it.
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●    Safety From all Sub Domains

There is a specific type for the SSL certificate that is said to be as Wildcard that will protect your main website and all other subdomains.

This is a great certificate for the website owners and will also help to keep all your subdomains safe and maintained. Through the standard SSL, one has to download several certificates for every subdomain.

●    Trust and Credibility of Customers

If your website is having the SSL certificate then it will help in gaining the credibility of the customers. Your website will include the security padlock, it will display in the address bar.

It will indicate that your connection is safe and it will depict that the website will keep the entire user’s data private. If your website doesn’t have the SSL certificate than some of the browsers can claim it unsafe.

●    SEO Benefits

The major benefit of the SSL certificate installed on your website is that it will help in improving the SEO ranking of your website.

Through HTTPS, Google gives a slight boost to the ranking of your website. Nonetheless, the boost is not much but with SSL, you will get the benefit over your competition that doesn’t have one.

●    Promote Safe Shopping Checkouts and Procedures

We have discussed a lot regarding the prominence of SSL certification, all the online shoppers very well know about the importance of certification and also the security gaps due to the HTTP websites.

SSL certification has made it a must for all the online businesses to use the 128-bit encryption under the PCI Security Standards.

With these standards applied, all the visitors will be guaranteed with the safe payment on these online websites. This makes an SSL certificate a perfect tool as it can easily make transactions through verified payment gateways.
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●    Have an SSL Certificate of Trusted CA

Another major advantage of downloading the SSL certificate is with the authenticating your site. When talking about the security of the web than the verification of your identity is very important.

Customers if having full faith in your credibility will then only think to buy any product from your website.

This is why it is a must to go ahead with the validation process that will help in providing a strong connection by getting a Certificate authority (CA).

You can get the CA after a close investigation is conducted for all your domains, and verifying the business profile.

when the certificate authority is inspecting all your domains then only they will provide you with the SSL certificate, this will help in keeping all the account details of consumers secured.

Generally, browsers like Firefox, Chrome, and Internet Explorer are having an SSL certificate given by a credible CA and after it, your URL will display a green padlock icon.

It will keep your website away from hackers to steal all your information and consumers can shop from the website without any problem.

You have to keep all the things in mind to keep your website security that will also improve your search engine rankings. There are many privileges given to the HTTPS website by Google and can get many advantages through an SSL certificate.

To avail of all the benefits, it all comes down to getting your website SSL certified. This certificate is reliable and affordable.

●    SSL Certificate Will Work as a Wall Against Phishing

The web attackers often send the phishing emails that might include some harmful links to know about the information of visitor’s credit cards and other valuables.

They send the email in such a manner that the fake website also appears to be the real one. The emails generally include advertisements and shipping confirmations.

If you have an SSL certification then it will work as a wall against all these phishing emails. It is the fact that all the fraudulent websites won’t be able to get the SSL certificate as they won’t have security signals.

●    Get High Revenues With Branding

It is stated that there is a direct relationship between revenue and trust. If your website is credible then it will attract the visitors. So, through an SSL certificate, you won’t only attract the consumers but will also lead to getting high conversion rates.

Your website is secured with the SSL certificate will showcase the images showing your safe encryption process. These images will work as an asset for your website and consumers will safely connect with you.

●    Indicator of Business Ethics

For the online world, digital privacy is very prominent, and if your website shows its ethical side than it will be an advantage for you.

HTTPS websites will blink up the warning signal if any attacker will harm your website. This states that it is very difficult to move any HTTPS website.

Consumers can realize the efforts you are making to provide them a reliable place where they can transact easily.

This is the sign of the Business ethics and professionalism as to run the business it is important to gain trust and confidence of the consumers.

Along with it, if you want to conduct a fair business than it is important to invest in the SSL certification as it is great from the perspective of business ethics.

●    Unique Selling Proposition

When talking from the perspective of business ethics then website must have the SSL certification. You can Outsourcing web development services as they will provide you all the details and relevancy of the certificate.

This will help in increasing the rate of visitors and along with its large number of shoppers can also be attracted. While thinking to safeguard your website, it is also providing you a way to enhance your sales.

If there is a safe and reliable checkout system that it will surely attract the consumers and also help in retaining your current ones. Your SSL certificate will become your USP and a non-negotiable tool to increase your online business.

●    Encryption and decryption

The major role of SSL certification is to stand against your website and protect it from all the web attackers. Your website can be protected through the procedure of data encryption.

When your website is equipped with the SSL certificate then you are going to provide the ownership of the data exclusively to the recipient. SSL certificate locks all the information so that no one checks and only the authorized user can unlock it.
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Final Thoughts!!

We have enlisted all the advantages that directly show the need for the SSL certification not only from the point of view of website safety but also to improve the sales by attracting more visitors.

We have also listed different ways of how an unsecured website can be dampened through the website attackers. To win your consumer’s trust and credibility, it is very important to have SSL certification.

With time, you will get to know about other advantages that why SSL certification is claimed to be an asset for your website.

Pooja Sharma

Myself Pooja Sharma and I serve as an Seo executive at leading WordPress Development Company TechnoSoftwares, there I handle all works related to SEO, SMO, Email marketing, etc.