5 Reasons Why Your Startup Needs TikTok Right Now
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5 Reasons Why Your Startup Needs TikTok Right Now

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by Evelyn Addison — 2 years ago in Entertainment 2 min. read
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We have devastating news for you: your business needs TikTok. And the loopiest thing is that it may need it right now. Every second a regular company spends in the grey world without a fast-paced feed, sales go to waste, and new customers too.

It’s not like TikTok is the only channel of promotion. No, companies successfully use Facebook Ads, SEO, and even banner advertising. But with TikTok, businesses can reach a new generation of customers that are so into consuming content that they will watch a video that grabs their attention. And who knows, maybe they will buy your product.

Before we start, remember that promotion on any social media takes resources. Content must be of good quality, and you need to have your unique selling point that decides the results. For sure, it’s easy to get free TikTok likes but for sales, prepare your content team to work for it.

Let’s explore five reasons your startup (may) need TikTok right now!

Almost Guaranteed Way to Grow Sales

The hottest secret TikTok keeps is that people actually buy things there. Likely, they need time to get used to a business before making a sale. But you actually can grow sales by investing only in your content campaign.

And it’s not the beauty products only. Depending on the audience you will find, you can sell design tools, homemade jewelry, and even cleaning services. We can’t imagine a product you won’t sell on TikTok.

Also read: Best 10 Semrush Alternative For 2024 (Free & Paid)

Increased ROI of All Your Campaigns

We don’t know a business owner that has never counted ROI from their Facebook Ads campaigns and struggled. Keeping up good ROI is extremely hard because investments in content creation and Facebook are high.

With TikTok, investments are made for content only. The platform doesn’t charge anything which is bliss!

Get in Touch With Your Audience

In the US, Gen Zed is the biggest consumer of TikTok content. To explain, this generation is not babies anymore. They are successful people, influencers, and potential customers of almost any business that matters on the platform.

If you use TikTok, you may have noticed how many companies create content to publish it on TT exclusively. The reason is not only the sales discussed above. The reason is branding.

Popular brands on TikTok have followers who trust them and even help to promote organically.



New Generation Choose TikTok Over Other Social Media

Each day, more people start using TikTok. Many abandon Instagram and other platforms because they can’t provide such engagement that people get used to on TikTok.

SMM promotion costs money. To be on top, an average business needs to invest a large sum to get discovered. Yes, it will bring sales in the long run, but what if, in the end, TikTok conquers the social media world. All trends show that it can happen very soon.

Before getting risky with other platforms, take a look at TikTok. It shines, and it can help any startup right now.

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Evelyn Addison

Evelyn is an assistant editor for The Next Tech and Just finished her master’s in modern East Asian Studies and plans to continue with her old hobby that is computer science.

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