8 Free A/B Testing Tools for Your Mobile Apps that You Should Checkout

Do you know that what makes your mobile application successful? Which are the things that work for it? There are lots of successful mobile app makers, who learned what works. And one way that they learn is by constantly testing and optimizing.

Mobile application A/B testing tools can give you the complete information to recall, engage, and onboard your mobile application users no matter whether you have a live application or you are about to launch.

Have you ever speculated that if your users would buy more in-app purchases if the “Buy” button was blue? To find out, you need to opt for A/B test.

You can find a lot of A/B test tools that are free and paid both; therefore, you should choose those tools that fit your budget with accurate features you are looking for.

Here are the 8 Free A/B Testing Tools to Explore:

Splitforce –

Splitforce is one of the most powerful A/B testing tools that helps you test everything from your button colors to game physics. The tool has made it a lot easier to send out the winning A/B test variation with one single click.

It enhanced conversions, making everything simple and quick. Moreover, this tool also supports localization that is a quite big deal if you have a localized application.

Installing this tool is easy as you just need to copy and paste the code and in 5 minutes, you are done with your setup. Further, the tool is obtainable on the Android, iOS, and Unity Platform.

Splitmetrics –

When it comes to talking about the Splitmetrics, it allows its users A/B test and optimizes application store pages. Users can build and preview app store pages without any coding and enable them to create different pictures, play with colors, graphics, and change the backgrounds.

The segmentation feature of this tool enables users to track instantly the difference in conversions as per the age and gender. Moreover, the tool also serves visitor’s behavior in real time so that they can get help in comprehending how they click and scroll on your app page.

AppsFlyer –

Considered as the market leader in mobile advertising attribution and analytics, AppsFlyer helps markets to pinpoint their targeting, optimize their ad spend and enhance their ROI. This tool is an official partner for Facebook, Google, and Twitter.

Users of this tool can attribute revenue to the source and that will help users to focus on the profitable channels. The best feature of this tool is the in-app events. With this wonderful tool, you can have in-app events sync with ad networks at no extra cost.

Appsee –

Appsee’s mobile analytics platform is the feature-rich tool that provides a complete analysis of your users’ behavior, enabling users to serve the final application experience.

Moreover, the session playback feature of this tool delivers a recording of users’ interaction with the app, enabling you to know the problems they are facing.

You can exactly see that which elements the user clicks on with touch heat maps. The tool is known for detecting unresponsive user actions like taps, pinches and more to help users to improve the UI of the application.
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Taplytics –

Providing information on Taplytics, the tool helps you to test and validate mobile product decisions instantly and easily. It allows users to vary the content, look, and feel to search out what resonates with the users.

With advanced features like acquisition, engagement, retention analysis and more, the tool helps A/B testing in an easy way. Users can integrate it with Google Analytics to analyze the user behavioral pattern and get the excellent results.

In addition to this, it provides the behavioral trends, saving huge time on repetitions and experiment easily. It makes it easier than any other platform to move your data across.

Appannie –

Using Appannie tool, you can easily track app’s performance, usage, downloads, and revenue. The tool helps its users to provide app data to build the product strategies. You can easily monitor the users and their geographical locations to enhance your strategy with it.

In addition to this, the tool also helps you to share the app data with the team to make sure that whether the progress is on track or not. Furthermore, it delivers automatic sales reporting from mobile app stores, allowing you to analyze what works and what doesn’t.

Apptimize –

Apptimize is one of the leading A/B testing tools for your mobile application that improves user experience and retention through instant updates and actionable insights.

It allows users to instantly change images, copy, calls to action and more all without requiring to use valuable developer time.

You can also create A/B experiments to test whether that new layout, copy, color or any other change is increasing or decreasing conversions around all the users or just a specific segment.
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Firebase –

Using Firebase tool, you can develop user segments and analyze their behavior. The tool has crash affects the users. The single dashboard delivers quick access to users’ data and campaign performance. To enhance your ad targeting, link to AdWords in Firebase analytics.

Furthermore, the tool provides users with the monetization options, cross promote your apps, and work with 40+ ad networks.

So, these are the top 8 free A/B Testing tools for your mobile application that will help you to improve your application in terms of features and functionalities.

However, if you can hire a mobile app developer from any professional mobile application development company and get an excellent quality service.

Mohd Sohel Ather

Sohel Ather, a Senior Principal Software Engineer by profession and He is passionate about tech writing and loves to work on Guest posting, SEO, CRO, Growth Hacking and Online Marketing Strategies.