A Guide To Understand Mobile Native Advertising
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A Guide to Understand Mobile Native Advertising

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by Amelia Scott — 3 years ago in Mobile Apps 2 min. read
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More than half of all global web visits are made on mobile devices. A growing number of web orders and retail visits are also made by mobile devices.

Native advertising is not a mobile-only phenomenon. However, it is recommended that you concentrate on the mobile experience with native ads.


Mobile native advertising is very similar to desktop native ads in that it includes sponsored content, social media advertisements, and many other things. Native ads can reach people more easily because mobile devices are often used for browsing and other personal activities.
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Step-By-Step Approach To Start Native Advertising

These are the ways on how to start native advertising

First, don’t disrupt- go with the content flow

Advertisements, native and not, should not take over our small smart screens. Non-intuitive ads will attract more people. Your ads should be presented in the same flow as the content that people are looking for.

Go mobile-first, not mobile-friendly

Mobile-first is more than just matching the ad format with the design of a website or app. This strategy takes advantage of mobile’s unique capabilities. Mobile is an entirely new environment.

Mobile-friendly simply means you can access the content via a mobile device. Mobile-first is the way we should create ads and content.

Align with user intent

Your brand should align native advertising with user intention. Targeting options should be as discrete as the users’ intentions.

Align with the device’s physicality

Mobile native advertising must be engaging and take advantage of the amazing capabilities of mobile devices. Make sure you acknowledge their physicality.
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Best mobile native ad formats

The most popular mobile native ad formats are;

In-feed (content)

This format is ideal for editorial feeds, stories. They are often placed between the content on a website.

Recommendation widgets

These are ad formats that appear as widgets at the end or on pages. These are clickbait articles that lack quality and publishers should avoid them. They can lead to high invalid traffic, which can cause advertisers to experience poor results.

In-game

This native ad format is used by mobile game developers. These in-app and mobile web ads are usually optional for visitors.

Mobile native advertising platforms

Here are some examples of platforms offering mobile native advertising

  • Share through
  • Outbrain (recommended widget)
  • Taboola (recommended widget)
  • Triple Lift
  • Nativo
  • Adsnative
  • Native ads
  • StackAdapt
  • LoopMe

Best practices for mobile native ads

To create the best user experience, personalize native ads based upon screen size


Make sure that the headlines and logos of advertisers are visible to users. This allows them to distinguish between organic content and advertisements.

Always examine user signals. It is better for users to be prioritized over ads.
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Conclusion

Mobile native ads are indeed compelling and can earn you better revenue, as the internet is now mostly being accessed via mobile.

A
Amelia Scott

Amelia is a content manager of The Next Tech. She also includes the characteristics of her log in a fun way so readers will know what to expect from her work.

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