5 Awesome Content Creation Ideas For ECommerce Websites
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5 Awesome Content Creation Ideas For eCommerce Websites

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by Alan Jackson — 1 year ago in Review 2 min. read
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If you’ve been struggling to think of new content creation ideas for your eCommerce website, this is the article for you. We’re going to share a few creative options that can help you bolster engagement, generate a buzz, and ultimately attract more ‘ready to spend’ customers to your website. Let’s jump right into it…

1. Product Introduction/Tutorial Videos

What better way to encourage people to take an interest in and buy your products than creating and sharing product intro/tutorial videos?

Whether you share them on TikTok or YouTube, or have them featured on your product pages, having visual content that showcases your goods will almost certainly help to create a bit of buzz.

For example, if you sell power tools on your eCommerce store, you could have a separate video for each tool showcasing the various tasks they can be used to create.

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2. Unboxing Videos

Unboxing videos are wildly popular at the moment. On the surface, it sounds rather strange, but when you watch a professionally made unboxing video with crisp visuals and high-quality audio, it can work wonders.

There’s something truly satisfying about watching someone take a Stanley knife to a cardboard box to unveil a brand-spanking new item, only to slowly peel off the protective film on a new electronic device.

3. “Caption This” Social Media Posts

Another fun way to encourage more engagement with your social media followers is to create and share “caption this” posts.

Your audience will compete to come up with the funniest and wittiest caption and if you have a large enough following you could even incentivize them further to engage by turning it into a mini competition with a free giveaway for the caption that gets the most likes!



4. “Top Product Listicles”

Particularly if you have a lot of products on your eCommerce store, you could create various listicle blog posts detailing the “top products” in a certain category.

This could be anything from your “best sellers” to the “10 household gadgets you never knew you needed.”

5. Encourage UGC (User-Generated Content)

Remember, not all of the content associated with your brand has to be created by you. In fact, there’s great value in user-generated content, and if you can encourage your audience to create content for you, even better!

For example, let’s say that you sell party supplies and fancy dress clothes on your eCommerce store; you could encourage your audience to share photos and videos of their event on social media and tag you in them.

UGC is especially valuable because it counts as social proof, which can help you get 28% higher engagement than your own branded posts.



Final thoughts

If you can factor all 5 of these into your content creation strategy, you’ll be sure to have an easier time promoting your small business online.

Of course, if you don’t have the time or desire to be making product tutorial videos and creating long listicles for your blog, you can always outsource these requirements to the pros.

There’s an SEO agency in Miami with a wealth of experience helping recognized eCommerce brands make more sales online and if you’ve been struggling to reach your targets, they’re worth a look.

Either way, we hope these 5 content creation ideas have filled you with some inspiration!

A
Alan Jackson

Alan is content editor manager of The Next Tech. He loves to share his technology knowledge with write blog and article. Besides this, He is fond of reading books, writing short stories, EDM music and football lover.

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