Generative AI and Its Effects on SEO: What You Need to Know 

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Google’s AI Overviews now appear in 15% of queries, down from 84%.

Generative AI is significantly impacting website rankings and traffic, and this trend is expected to continue.

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Organic, direct, referral, and affiliate traffic are predicted to decrease due to AI.

AI results in six times more searches per day but leads to a 60% decrease in average CTR, causing a 30% reduction in organic traffic.

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Studies show that websites experienced an 18-64% drop in organic traffic after AI Overviews were launched.

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Reduced crawl budget means less content will be indexed, especially thin, unhelpful, or generic content.

CTR for informational queries have been declining rapidly, with some pages experiencing a 71% decrease in ranking.