Google’s AI Overviews now appear in 15% of queries, down from 84%.
Generative AI is significantly impacting website rankings and traffic, and this trend is expected to continue.
Organic, direct, referral, and affiliate traffic are predicted to decrease due to AI.
AI results in six times more searches per day but leads to a 60% decrease in average CTR, causing a 30% reduction in organic traffic.
Studies show that websites experienced an 18-64% drop in organic traffic after AI Overviews were launched.
Reduced crawl budget means less content will be indexed, especially thin, unhelpful, or generic content.
CTR for informational queries have been declining rapidly, with some pages experiencing a 71% decrease in ranking.