LinkedIn is a powerful marketing tool that enables you to connect with thousands of potential clients. This social networking site also helps you build relationships and brand awareness.
Make sure that your content is interesting and unique. You should test different ad copy and visuals & keep your page active.
A strong, informative, and interesting piece of content can give you an edge in your niche and help you attract a broader audience.
When it comes to your cover photo, you want to make sure you choose a high-quality photo. This photo will appear next to your company name on LinkedIn’s home page under the “Companies you may want to follow.”
This can be done in several ways, including identifying yourself as “doing business as” or stating that you are a subsidiary of a larger company.
A LinkedIn post with a picture has a twelve times higher chance of being viewed than one without. Also, people who view a job posting with a picture are 12 times more likely to apply to it.