Elon Musk, purchased Twitter for $44 billion in 2022. Subsequent changes include rebranding to X, retiring the bird logo, and an 80% reduction in workforce.
The changes to X sparked varied reactions, with predictions of decline, especially after Meta Platforms launched the rival app "Threads" following the transformation of Facebook and Instagram.
Searches for just the term “X” have increased by 19.4%, while searches for “Twitter” have fallen by 26% in the same period, found Fasthosts.
Despite controversies and differing opinions, the surprising statistic reveals that X is now more popular than it has been in the past 18 months.